Do good and talk about it! Show presence so that others know what you offer. Press work takes place in the editorial section of the media. Media monitoring makes the reporting visible and measurable.
Mtto: First tell - then sell!
...... since she has been watching the prince read his newspaper every day, she gets in touch with the editors to tell them about her extraordinary qualities.
She is quite sure that the prince reads this article and becomes aware of it ........